Here’s the deal, I want my stuff to work.
I expect the stuff I buy to perform as promised. If it doesn’t work I want my money back and I’ll get something that works. My life is easy that way… and I have Rich People to thank.
Not only do they own and operate the places that make and sell me the stuff I want, they are the guinea pigs for the crap that might work but typically doesn’t.
If it wasn’t for rich people I wouldn’t have a 32″ flat screen in my home because there wouldn’t have been anybody foolish enough to pay $3000 for the same TV just a few years ago.
If it wasn’t for Rich People I wouldn’t be sure that the air bags in my car would work because there would never have been anybody foolish enough to buy them in overpriced high-end cars so the bugs could be worked out. Suckers!
If it wasn’t for Rich People I wouldn’t be able to avoid cooking at home because of all the various Tasty Restaurants out there that they bank roll on behalf of their friends and family.
If it wasn’t for Rich people I wouldn’t have the “routine” knee surgery with only three tiny holes in my leg because no-one would have had the money to risk on creating the arthroscopic technology… the old way worked just not as well and with far more side effects and big scars. So the Rich opted to go the new way, making it cheaper and more available for the rest of us.
If it wasn’t for rich people wanting the “best” first then all of us would suffer ridiculously high prices for far from reliable products. These “early adopters” are the test subjects, lab rats, beta testers… Guinea Pigs.
Product developers cannot work out all of the problems with a new product until they get them out into “real world” situations which means in the hands of consumers that use them in ways never imagined. These consumers are the rich people and their family, friends and associates. (que evil laugh: Bhaa..Ha, ha, ha…..)
I love that Rich People are the guinea pigs, and not me… I also love that Rich People pay enormous sums just for the privilege. These enormous sums keep the rest of us employed trying out new ideas on them… Brilliant!
So thank you Rich People for buying big, over priced, crappy cars. And thank you for getting addicted to Personal Computers, Crackberrys not to mention Palm pilots with their own language you had to learn to write (remember those?). Please also accept my gratitude for buying horrible little green electric death traps you pretend are cars, because I know eventually your ridiculous desire to make a statement will lead to something worthwhile for me… like a huge electric 600 horse-power 4-door 4×4 pick-up truck. (I’m waiting…)
In the End,
We don’t need them to be nice… we just need them to be Rich.
Contrary to what non-thinkers want you to believe…
We should never promote the Government TAKING their money… instead we should always promote an environment where they SPEND their money, Voluntarily. ‘Redistirubtuion does not have to be forced… it happens everyday, all by itself. Only Theft must be Forced. (Because, if the The Bloated, Wasteful Government can TAKE ‘Their” money they can TAKE “Our” money too. Not cool.)
So, I raise my glass of 12-year-old imported scotch that I only paid $20 bucks for because you guys drink tons of it!
Thank you Rich People!
Everett M. Rogers‘ Diffusion of Innovations
(originally posted 021212)